Enterprise Messaging Application (EMA)
In today's world, the need for efficient, real-time and cost-effective communications
is paramount. Enterprise Messaging Application (or EMA) is an ideal marketing,
employee subscriber or emergency notification tool that allows you to contact a
targeted group via:
At a rate of 1000 calls per minute, most organizations find that communicating with
a target group at this rate of speed is cost prohibitive because of the equipment
involved. The beauty of EMA is that there is no customer premise equipment to
buy and maintain.
Additional benefits include:
How does EMA work?
It’s actually very simple. Municipalities, for example, have contact information for
all its citizens. A quick database query yielding phone numbers and email contacts
is uploaded to the hosted EMA server. The city mayor or emergency coordinator
records a brief voice message notifying the citizens of an emergency and types an
email with the same message. With the click of the mouse, citizens are notified at a
rate of 1000 calls per minute.
EMA can provide the same immediate response for non-emergency yet time critical
announcements. Notices of community events, power outages, street closings and
senior citizen alerts are but a few examples. In each case EMA can be deployed to
keep citizens informed and safe.
The Business Solution
Emergency notification is great, but it represents a very small percentage of EMA’s
potential. The real value in EMA is implementing the application as a business
communication tool. The brief examples listed on the right show some of EMA’s
potential applications.
is paramount. Enterprise Messaging Application (or EMA) is an ideal marketing,
employee subscriber or emergency notification tool that allows you to contact a
targeted group via:
- Telephone (land line or cell phone)
- Email
- Email to SMS
At a rate of 1000 calls per minute, most organizations find that communicating with
a target group at this rate of speed is cost prohibitive because of the equipment
involved. The beauty of EMA is that there is no customer premise equipment to
buy and maintain.
Additional benefits include:
- Real-time statistics
- Delivery confirmation
- Live voicemail status
How does EMA work?
It’s actually very simple. Municipalities, for example, have contact information for
all its citizens. A quick database query yielding phone numbers and email contacts
is uploaded to the hosted EMA server. The city mayor or emergency coordinator
records a brief voice message notifying the citizens of an emergency and types an
email with the same message. With the click of the mouse, citizens are notified at a
rate of 1000 calls per minute.
EMA can provide the same immediate response for non-emergency yet time critical
announcements. Notices of community events, power outages, street closings and
senior citizen alerts are but a few examples. In each case EMA can be deployed to
keep citizens informed and safe.
The Business Solution
Emergency notification is great, but it represents a very small percentage of EMA’s
potential. The real value in EMA is implementing the application as a business
communication tool. The brief examples listed on the right show some of EMA’s
potential applications.
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